The New Rave Generation Essay Example for Free

The New Rave Generation Essay Electronic Dance Music, better known as EDM, has the potential to be the largest genre of music in the near future. From the start this music has acted as a spiritual and emotional release for anyone who listens, this being one of, if not the most innovative forms of music in the history of entertainment. Throughout the existence of this genre there were many struggles amongst the industry. After nearly 40 years of efforts, EDM has revealed itself to the mainstream of music entertainment. â€Å"For an industry increasingly reliant on aging headliners like Bruce Springsteen, Madonna and the Rolling Stones the appeal of a genre with fresh stars and a huge young audience is undeniable.†(The New York Times) In other words, the older generations of music are fading out for a new wave to come in. Without this new generation, the rise of EDM may not have occurred. The origin of this music varies depending upon the specific type of EDM. The United States progression from traditional acoustic music to Electronic Music started in the 1970’s and now grows larger than ever expected. The true origin of this genre was in the 1960’s in Jamaica. Artists would overlay multiple tracks (normally instrumentals of existing tracks) on reel to reel tape players, which were commonplace at the time, to create their own unique tracks. They’d hook the reel to reel tape player up to an amp, along with an MC, and then throw large parties. Disco being one of the original forms of EDM was heard during the mid to late 1970’s among a very diverse but specific crowd which included the black, Latino, gay, and psychedelic communities. Donna Summer’s 1977 hit â€Å"I Feel Love† took the recent birth of this music put a slight twist on it which in turn expanded the electronic music culture. Although Donna Summer experimented with many genres, her impact on electronic dance music was substantial. Pairing with producer Giorgio Moroder was a defining moment for not just the sub-genre disco but for all of EDM. Disco’s combination of beats, strings, horns, and synths significantly impacted, whether directly or indirectly, every electronic artist from burgeoning house music DJs and New Order in the ‘80s to modern producers, like Calvin Harris and Avicii, revisiting those same sounds. Donna Summer’s career and more specifically her hit song â€Å"I Feel Love† is in some way responsible for every mainstream genre of EDM due to the explorative diversity of her music. Upon entering the 1980’s disco’s short lived popularity diminished. From the ashes of disco arose many new genres of EDM featuring electro, freestyle, techno and house. The musical aspect of the Jamaican culture, dub music was soon carried over to the US where artists such as Frankie Knuckles, known as the â€Å"Godfather of House†, began to introduce this magical genre. Due to the low demand for this electronically crafted music concerts were non-existent. In place of concerts, fans heard this music at warehouse parties and nightclubs. Using RB records, Frankie Knuckles and other artists used a mixer and two turntables. These records were not just left to play, the DJs reconstructed their sounds by mixing two records together at the same time, adjusting their tempos, and layering percussive beats over the top. This was the start of mainstream House Music. Night clubs and discos such as Paradise Garage and Studio 54 in New York City, or The Wharehouse in Chicago started employ DJs for every night they were open with the demand for EDM rising. These venues would have their sound system prepared more for DJs rather than the traditional live acts. At this point the interest for the DJs themselves had surpassed any expectation. In other words, fans began to appreciate the talent and dedication these artists possessed. With sudden interest in the DJs, they began to produce more of their own music. The increase in production led to the making of remixes. Remixing music proceeded to increase the popularity of this music and the individual DJs. By the 90s there was enough content and a large enough response to EDM where large concerts would be held indoors or outdoors casually known as raves. Raves feature loud, live music with breathtaking light shows which will put almost any person in awe. â€Å"Happy people, dancing happily without a hint of cynicism.†(Huffington Post) describes the atmosphere of any rave, perfectly. Raves gave off a sense of happiness among the whole crowd which is an indescribable feeling. Over years raves varied in styles to broaden the appeal, the venues started adding additional interactive entertainment including paint, glow sticks, foam and other stimulating accessories. Although the rave scene should have boosted the fan base substantially, EDM had reached the boundaries of its popularity for many years. Recently the electronic dance music scene has expanded past any expectations. Currently EDM is one of the most popular genres among all cultures. â€Å"If you’re 15 to 25 years old now, this is your rock ‘n’ roll,† said Michael Rapino, the chief executive of Live Nation Entertainment, the world’s largest concert promoter. This young audience is known as the new rave generation and they are nearly growing in numbers and variety. There are more performers, better technology and larger events every year. This scene is expanding with no intentions of slowing down. Electric dance music festivals are the hosts of the craziest events in the United States. These festivals took the average rave and super-sized it in every way possible. Most festivals are held over multiple days some providing overnight accommodations. Fans will spend thousands of dollars in preparation for these unforgettable couple days. The Electric Daisy Carnival in 2011 had over 200,000 guests at the Las Vegas Motor Speedway. These fans gathered from all around the world to hear the top DJs of the industry give the crowd everything they had. As the crowd roars across the many stages thousands of people share something they will take with them forever. This remarkable experience gives out a vibe like no other and greatly impacts the lives of everyone attending. Electric Dance Music has not only impacted the music entertainment industry forever but also the lives of millions of people. With roots from all over the world EDM has collectively created something nobody could have ever had predicted. Bringing thousands of enthusiasts from around the world together for a spiritual journey creates a surreal experience nobody can dislike. EDM is a genre that is here to stay and will continuously influence generations to come.

Ehrenreich’s Nickel and Dimed: On (Not) Getting By in America Essay

Great discoveries always begin with great questions. Barbara Ehrenreich asked two great questions, â€Å"how does anyone live on the wages available to the unskilled† and â€Å"how were the roughly four million women about to be booted into the labor market by welfare reform, going to make it on $6 to $7 an hour† (2001, p. 12). To answer the questions, Ehrenreich embarked upon a journey to discover for herself, whether she could match income to expense as a low-wage worker. In effect, Ehrenreich tested the fundamental premise of The Personal Responsibility and Work Opportunity Reconciliation Act, also known as welfare reform, in order to determine whether those individuals formerly on welfare and largely unskilled, could earn a living wage on the minimum wage. In the book, Ehrenreich documented her experiences working a series of minimum wage jobs as a waitress, a maid and a nursing home dietary assistant. Ehrenreich found that in order to make ends meet and afford a place to live and food to eat, she needed to work two jobs, which left her in a constant state of exhaustion and pain. She also observed of her fellow servers that, â€Å"everyone who lacks a working husband or boyfriend seems to have a second job† (2001, p. 48). Many of her co-workers shared the same challenge with affordable living arrangements, some living in a van, with their mother, sharing rooms with strangers or even living in a dry-docked boat (Ehrenreich, 2001). Not only did Ehrenreich find that the wages offered unskilled workers were not enough to meet the basic needs of food and shelter, but that there are a â€Å"host of special costs† (2001, p. 27) incurred by the working poor. For example, workers are required to invest their own funds in pa rtial uniform and pay ... ...y Status, by Family Relationship, Race, and Hispanic Origin Washington D.C.: U.S. Bureau of the Census Retrieved from http://www.census.gov/hhes/www/poverty/data/historical/people.html. U.S. Department of Labor. (2011). Employment status of the population, 1940s to date Washington D.C.: Bureau of Labor Statistics Retrieved from http://www.bls.gov/cps/cpsaat1.pdf. U.S. Dept of Health and Human Services. Administration for Children and Families. (2011). TANF - Data and Reports. Washington D.C.: U.S. Dept of Health & Human Services Retrieved from http://www.acf.hhs.gov/programs/ofa/data-reports/index.htm. U.S. Office of Management and Budget. (2011). Table 11.3—Outlays for Payments for Individuals by Category and Major Program: 1940–2016. Washingon D.C.: White House Retrieved from http://www.whitehouse.gov/sites/default/files/omb/budget/fy2012/assets/hist11z3.xls.

Financial Accounting Concepts: Pepsico, Inc. and the Coca Cola Company

Financial Analysis Randall Meeks Financial Accounting Concepts Mr. Carraher 9-12-2010 PepsiCo, Inc. and The Coca Cola Company have both been in production for ages. Both PepsiCo, Inc. and The Coca Cola Company have become common house hold names through out the world today. Pepsi is one of the best selling products in American history. â€Å"Pepsi is the number 2 soft drink company producer, the world over. Pepsi’s number one priority is making sure that their shareholders investments are profitable. Pepsi has been able to achieve this goal for the most part via increased sales, keeping cost low, and spending money wisely.Pepsi takes pride in the name, they have built an excellent brand by deliver a product that is satisfying to the consumer, as well as safe. The investors in the company also can be happy with the return of investment†(investorguide. com). â€Å"The Coca Cola Company is likely, one of the most significant brands in American history. Coke can go in a ca tegory with a company like McDonalds when it comes to brand value, these two trademarks are 2 of the most recognized in the world. Coke is the highest seller of soft drinks, moving 1. 3 billion beverages that are served daily†(investorguide. com).Pepsi and Coke have been mass producing soft-drinks on an assembly line for a very long time and they both have been competing for the number one soft drink seller spot. PepsiCo, Inc and The Coca Cola Company targets all income segments of customers in the entire world as their products are high quality and very recognizable. Coke and Pepsi offer products so similar that you probably could not tell the difference in a blindfolded taste test. It is a well known fact that when a business goes outside of the United States borders, that production and supply channel become very important concerns.Both Coke and Pepsi own plants that manufacturer their products all over the world in many different countries and continents.. Both companies c ompete with each other and try to make sure they stay relevant. They also tend to copy each other and try to outdo one another on a day to day basis. I will go in detail to explain the financial comparison and contrasting between both companies. I will also explain the vertical and horizontal comparison between the two companies. The main point I will make is to show the difference between both companies financially. Vertical AnalysisConsolidated Income Statement The cost of goods of PepsiCo Inc was $11,031 and $12,314 in 2004 and 2005. The price of product sold in 2004 was 38% of net sales and in 2005, it was 37. 82% of net sale. The price of goods sold went down in 2005. The cost of commodities was $7,674 and $8,195 in 2004 and 2005 for Coke. It was 35% and 35. 47% of net sales in 2004 and 2005. Cost of commodities sold increased for The Coca Cola Company and decreased for PepsiCo, Inc. The operating expense for PepsiCo, Inc was 43% and 43. 54% of net sales in 2004 and 2005. The o perating expenses for Coca Cola were 36% and 37. 2% of net sales in 2004 and 2005. PepsiCo, Inc and The Coca Cola Companies operating expense increased in 2005. The earning before T&I of PepsiCo Inc was 18% and 18. 19% of sales in 2004 and 2005.The operating income for The Coca Cola Company was 26% and 26. 34% in 2004 and 2005. PepsiCo, Inc and The Coca Cola Companies operating income increased. The net income for PepsiCo, Inc. and The Coca Cola Company for 2005 was 21. 09% and 12. 52% The Coca Cola Companies net income ratios was higher than PepsiCo, Inc. Consolidated Balance Sheet The current and total assets for PepsiCo, Inc were 31% and 32. 5% in 2004 and 2005. On the opposite side, the total current assets were 39% and 34. 83% in 2004 and 2005. The liquidity position for PepsiCo, Inc. decreased in 2005 and The Coca Cola Company increased in 2005. The additional assets and fixed assets for PepsiCo Inc, were 69% and 67. 05% in 2004 and 2005. The Coca Cola Companies fixed assets w ere 61% and 65. 17% in 2004 and 2005. The current liabilities for PepsiCo, Inc were $6,752 and $9,406 in 2004 and 2005. The total assets were 24% and 29. 65%. The current liabilities for The Coca Cola Company were $11,133 and $9. 836 in 2004 and 2005.The total assets were 35% and 33. 43%. The current liabilities for PepsiCo, Inc increased while the current liabilities for The Coca Cola Company decreased in 2005. The total liabilities for both companies in 2005 were 55. 08% and 44. 42% of total assets in 2005†¦ The equity for PepsiCo, Inc. was 48% assets in 2004 and 44. 92% assets in 2005. In 2005 PepsiCo, Inc. share holder’s holdings reduced. The equity shares were 55. 58% of assets in 2005 for The Coca Cola Company while in 2004, there were only 51% equity shares. The Coca Cola Companies equity shares were more in relative value as compared to PepsiCo.Horizontal Analysis Consolidated Income Statements The total revenue for PepsiCo, Inc in 2005 and 2004 were $32,562 and $29,261. PepsiCo, Inc had a considerable amount of net revenue in 2005 compared to 2004. The base year of analysis is 2004. The net revenue for PepsiCo, Inc. was 111. 11% in 2005. The total revenue for The Coca Cola Company in 2005 and 2004 were $23,104 and $21,742. Both 2005 and 2004’s revenues were less than PepsiCo, Inc. The net revenue of the company in 2005 was 106. 26% over 2004. The net revenue for 2005 was 6. 26% while 2004 was less.The growth rate of revenue for The Coca Cola Company is less than PepsiCo, Inc. The growth rate of revenue for both PepsiCo and Coca Cola was 11. 11% and 6. 26%. The cost of commodities sold for PepsiCo, Inc was $11,031 and $12,314 in 2004 and 2005. The price of goods sold went up as sales went up. The price of goods sold was 111. 63% compared to 2004's. The cost of commodities sold for The Coca Cola Company was $7,674 and $ 8,195. The cost of commodities sold increased for The Coca Cola Company in 2005 than in 2004. In general and adminis tration expenses of PepsiCo, Inc were $12,674 and $14,176.The operating expenses was 111. 85% in 2005 and 11. 85% more than 2004's. The total operating expenses for The Coca Cola Company was 110. 75% and 10. 75% in comparison to 2004's. PepsiCo, Inc had higher operating expenses than The Coca Cola Company. The operating income for PepsiCo, Inc was $5,259 and $5,922 in 2004 and 2005. The Coca Cola Companies total operating income was $5,698 and $6,085 in 2004 and 2005. PepsiCo, Inc. total operating income was 112. 61% over earlier years. The Coca Cola Companies total operating income was 106. 79% over earlier years.The Coca Cola Companies interest expenses for 2005 were $240 and for PepsiCo, Inc $256. PepsiCo, Inc. interest expenses were more than The Coca Cola Companies. PepsiCo, Inc. net income was $4,078 and $4,212 in 2005 and 2004, PepsiCo, Inc sustained losses in 2005 compared to 2004. The net income for The Coca Cola Company was $4,847 and $4,872 in 2005 and 2004. The Coca Cola Company earned more in 2005 than 2004. Consolidated Balance Sheet The total current assets of PepsiCo, Inc. were $8,639 and $10,454 in 2004 and 2005. The total current assets of PepsiCo, Inc. were 121. 1% prior year’s current assets. PepsiCo, Inc. current assets increased in 2005. The total current assets for The Coca Cola Company were $10,250 and $12,281 in 2004 and 2005. PepsiCo, Inc. current assets were 21. 01% more than prior year’s and The Coca Cola Company were 16. 57% less than previous year's assets. Further more the quick assets of PepsiCo, Inc were more than The Coca Cola Companies quick assets. It shows that PepsiCo, Inc liquidity was more than The Coca Cola Company. PepsiCo, Inc total assets were $27,987 and $31,727 in 2004 and 2005. PepsiCo, Inc. total assets increased by 13. 6%. The Coca Cola Companies total assets were $31,441 and $29,427. The Coca Cola Company decreased by 6. 41%. It shows that PepsiCo, Inc. increased in 2005 more than The Coca Cola Co mpany. PepsiCo, Inc. current liabilities were $6,752 and $9,406 in 2004 and 2005. The total current liabilities of company were 139. 31% over prior year's liabilities. The current liabilities of Coca Cola were $11,133 and $9,836 in 2004 and 2005. The current liabilities were 88. 35% of previous year's liabilities. The Coca Cola Companies current assets and current liabilities decrease in 2005.The total liabilities of PepsiCo, Inc were $14,464 and $17,476 in 2004 and 2005. The total liabilities in 2005 were 120. 82% prior years. The Coca Cola Companies total liabilities were $15,506 and $13,072 in 2004 and 2005. The Coca Cola Companies assets and liabilities decreased in 2005. In 2005 PepsiCo, Inc. share holder’s equity were $20,638 and The Coca Cola Company $16,355. The share holder’s equity increased in both PepsiCo, Inc. and The Coca Cola Company. PepsiCo Inc. equity increased by11. 90% and The Coca Cola Company 2. 64%. Ultimately after reviewing and analyzing PepsiC o, Inc. nd The Coca Cola Company I have came to the conclusion that the net profit of PepsiCo, Inc. and The Coca Cola Company decreased in 2005 and in 2004 there was a profit. The operating expenses of PepsiCo, Inc. and The Coca Cola Company improved quite a bit in 2005. I believe both companies should reduce their operating expense. The interest expenses were also high in 2005. I believe all expenses for interest on a loan made to a corporation or other entities or finances from equity shares should be kept at a minimum. The main purpose of this paper is to explain the financial comparison between The Coca Cola Company and PepsiCo, Inc.Further more I explained vertical and horizontal analyses for the years of 2005 and 2004 for The Coca Cola Company and PepsiCo, Inc. The main idea was to show how both companies are financially different from each other. References Coca Cola Company (2010). Coca Cola Company. Retrieved September 8, 2010. From www. coca-cola. com PepsiCo Inc. (2010). PepsiCo Inc. Retrieved September 9. From www. pepsico. com Investorguide (2010). PepsiCo, Inc. Retrieved September 8, 2010. From investorguide. com Investor Guide (2010). The Coca Cola Company. Retrieved September 8, 2010. From investorguide. com

Ethics, Values And Self Awareness - 1689 Words

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